I had a fun conversation with Justin Scerbo, Director of Brand Strategy with Java Factory.

Java Factory announces Ice Cream Truck Season, the second and largest chapter of Flavor 52, the ambitious year-long innovation program introducing 52 new coffee flavors over 52 consecutive weeks. 

Launching Late August and running through October,  Java Factory Flavor 52 Ice Cream Truck Season 2 transforms beloved frozen treats into a nine-week series of limited-edition coffees inspired by Creamsicle®, Breyers® Chocolate Chip Cookie Dough, Klondike®, Popsicle® Firecracker, Good Humor® Chocolate Éclair, and every dad's favorite, Good Humor® Toasted Almond, alongside original Java Factory creations inspired by the neighborhood ice cream truck. The journey concludes with one final mystery flavor, kept under wraps until its October reveal just before Halloween.

Justin Scerbo, Director of Brand Strategy

The campaign also supports Java Factory's effort to establish a Guinness World Records title for the most unique coffee flavors launched by a coffee brand within a single year. Flavor 52 will conclude at the 2027 Summer Fancy Food Show with the unveiling of the campaign's final flavor release.